OUR STORY
GENERALIST WAS FOUNDED WITH A SIMPLE GOAL: TO BE COMMUNITY THAT FOCUSES ON THE INTERSECTION OF DESIGN, HISTORY, AND APPRECIATION FOR FINE WATCHMAKING. WE ARE EXPERIENCED AND PASSIONATE COLLECTORS WHO ARE EAGER TO FIND REMARKABLE WATCHES. WE EMBRACE A BRAND AGNOSTIC APPROACH AND HUNT DOWN EVOCATIVE PIECES THAT SPEAK TO THE INDIVIDUAL, AND SHARE THEM WITH THE WATCH COMMUNITY.
OUR MAIN FOCUS IS NEO-VINTAGE AND VINTAGE WATCHES FOLLOWING OUR INTEREST AND KNOWLEDGE IN THIS SEGMENT. HOWEVER, THAT IS NOT A LIMITATION AND WE ALWAYS STRIVE TO HUNT UNIQUE AND INTERESTING WATCHES WHERE THERE IS VALUE REGARDLESS OF THE ERA. WE DO NOT BELIEVE THAT PRICE EQUATES TO RARITY, AND THAT THERE ARE MANY HIGH-QUALITY TIMEPIECES THAT ARE YET TO BE DISCOVERED IN THE MARKET. WE STRIVE TO FIND TIMEPIECES THAT MAKE THE SOUL TICK.
WELCOME TO GENERALIST.