OUR STORY
GENERALIST WAS FOUNDED WITH A SIMPLE GOAL: TO BE COMMUNITY THAT FOCUSES ON THE INTERSECTION OF DESIGN, HISTORY, AND APPRECIATION FOR FINE WATCHMAKING. WE ARE EXPERIENCED AND PASSIONATE COLLECTORS WHO ARE EAGER TO FIND REMARKABLE WATCHES. WE EMBRACE A BRAND AGNOSTIC APPROACH AND HUNT DOWN EVOCATIVE PIECES THAT SPEAK TO THE INDIVIDUAL, AND SHARE THEM WITH THE WATCH COMMUNITY.
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OUR MAIN FOCUS IS NEO-VINTAGE AND VINTAGE WATCHES FOLLOWING OUR INTEREST AND KNOWLEDGE IN THIS SEGMENT. HOWEVER, THAT IS NOT A LIMITATION AND WE ALWAYS STRIVE TO HUNT UNIQUE AND INTERESTING WATCHES WHERE THERE IS VALUE REGARDLESS OF THE ERA. ​​WE DO NOT BELIEVE THAT PRICE EQUATES TO RARITY, AND THAT THERE ARE MANY HIGH-QUALITY TIMEPIECES THAT ARE YET TO BE DISCOVERED IN THE MARKET. WE STRIVE TO FIND TIMEPIECES THAT MAKE THE SOUL TICK.
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WELCOME TO GENERALIST. ​